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Whole program: academy “Sales in crisis”

18 May @ 10:00 am - 4 June @ 4:00 pm

sales in crisis




What are the actions a company should undertake during a crisis?

We all have access to the same information. Fiscal trends, macro and microeconomic impacts, liquidity in our markets. The winds of change are obvious if we look at the global picture.

Now it is time to think of ways to become much more efficient, achieve more with less, and reduce costs while doubling down on business development.

With the changing situation and the emergence of new information, agile thinking will be essential for rapid adaptation.

According to a report by Price Waterhouse & Coopers, 42% of companies that overcome a crisis find themselves in a better position afterwards.


What does this mean?

This means it’s important to keep fighting because not everyone will.

If every business is facing the same crisis, not every company will reach its end! Some will give up at the beginning, others will lose in the middle and some just before the crisis is over!

This may sound harsh, but it can be easily predicted that the crisis will reduce competition once it is over.

Then what can you do?

  • Pull yourself together. The only way to know what the future holds for us is to create it ourselves.

  • Act fast(er). If you plan on doing something in a few weeks, you better do it today. There’s no time to waste – the moment is NOW, it’s not “when this is over”.

  • Provide full support to your team. All on board! (If someone is not – over board)

  • Provide ways to deal with future objections. The situation is changing and so are the future objections of your clients.

  • Invest in your customers – current and future. Although we must act in the short term, we must also maintain the long term perspective. Ask yourself “How can I reach my customers now so they can remember it later?”

  • Don’t deny the problem. One of the biggest questions many businesses ask themselves is how to get through the crisis. Help (as much as you can) your clients handle the challenges of the moment.

  • Discover opportunities in crisis. And we’re not saying to start reselling protective masks or disinfectants. There are always options: you just have to keep your eyes open and be ready to adjust quickly.

  • Develop yourself. Be ready to continue learning and mastering new skills. The more experience and knowledge you gain, the greater the opportunity to emerge victorious from the situation.

People who know us (about 40 000 managers worldwide) know that we are working on a mission that is to help the business grow and become more successful. We know that the situation is not easy for the business, and because we are listening to what the needs are at this point, we decided to organize a sales-focused academy. Because, at the moment, the skills to position, advertise and sell a product are one of the most important, not to say THE MOST important, skills needed to overcome this challange.

What does the Academy include?

  1. Three consecutive online group trainings, which will be held on May 18th, 20th and 29th, between 10am and 4pm, giving the following tools:

  • What we need to do to maintain stability and motivation and not give up selling in a difficult situation

  • How to find the most important added value we can give our customers

  • How, without financial investment, to strengthen the word of mouth advertising that we all know is the most powerful advertising tool

  • What we need to know and be able to do to cope with negative emotions – both personal and customer

  • How to get your customers out of fear to help them make decisions – you know that the worrying person doesn’t always keep his or her logic

  • Let’s find out if it is worth investing time and effort to bring the understanding to the person in front of you, or is it better to move on to the next

  • To “unlock” real communication, even if they don’t know us

  • How to understand the real need, build customer trust and add value with the product or service we offer

  • To deal with over 100 possible objections we can get

  • How to “close the deal” so we, and the client, feel profitable

  • Practical ways to track the results and take the most optimal actions to go up, overcome the crisis and even emerge victorious (yes, it is possible!)

  1. The videos from the trainings, which you can use to help your colleagues

  2. A test of personal potential and individual consultation for optimal results

  3. Follow-up individual coaching session with a duration of 3 hours, during which we will practice the received tools on the training

Trainer: Marc De Turck


Marc De Turck is a renowned international trainer and coach with over 22 years of experience. He has led seminars for top executives and leaders across Europe, Asia, the Americas. He has helped more than 1,000 companies improve their organization, sales and marketing strategy so that managers are more free and employees work more efficiently, and many companies cope with and overcome the 2008 financial crisis. 

* For a double effect, the Sales in Crisis Academy will be held in Bulgarian and English

The standard price of the academy is 1900 BGN without VAT.

BUT! As we understand the difficulty of the situation, and seeing the urgency of helping the maximum number of people, we offer it with almost 50% discount – BGN 1000 without VAT.

The crisis is not an excuse for inaction! The difficult times will make the weak crumble and the strong will rise up.


It’s your choice which of the two you will be.

 If you want to be on the winning side – subscribe now!

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© 2020 IDEAs Bulgaria Business Training and Training – Consulting, training, management training, effective organization and strategic crisis sales.
* Ladies and gentlemen, please bear in mind that when submitting the registration form for participation in the seminars organized by IDEA Bulgaria, we rely on your correctness. Cancellation is accepted up to 10 days before the training, otherwise 30% of the seminar fee will be charged as logistics costs.
** We are writing to inform you that when you submit your registration form for the Sales in Crisis Academy, the system will automatically register you for our newsletter.
*** You can see more information about how we store and process your personal data here: http://freeboss.bg/gdpr/
**** Take a look at our new venture – the New Generation Family Foundation


18 May @ 10:00 am
4 June @ 4:00 pm
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