What are the actions a company should undertake during a crisis?
We all have access to the same information. Fiscal trends, macro and microeconomic impacts, liquidity in our markets. The winds of change are obvious if we look at the global picture.
Now it is time to think of ways to become much more efficient, achieve more with less, and reduce costs while doubling down on business development.
With the changing situation and the emergence of new information, agile thinking will be essential for rapid adaptation.
According to a report by Price Waterhouse & Coopers, 42% of companies that overcome a crisis find themselves in a better position afterwards.
What does this mean?
This means it’s important to keep fighting because not everyone will.
If every business is facing the same crisis, not every company will reach its end! Some will give up at the beginning, others will lose in the middle and some just before the crisis is over!
This may sound harsh, but it can be easily predicted that the crisis will reduce competition once it is over.
Then what can you do?
Pull yourself together. The only way to know what the future holds for us is to create it ourselves.
Act fast(er). If you plan on doing something in a few weeks, you better do it today. There’s no time to waste – the moment is NOW, it’s not “when this is over”.
Provide full support to your team. All on board! (If someone is not – over board)
Provide ways to deal with future objections. The situation is changing and so are the future objections of your clients.
Invest in your customers – current and future. Although we must act in the short term, we must also maintain the long term perspective. Ask yourself “How can I reach my customers now so they can remember it later?”
Don’t deny the problem. One of the biggest questions many businesses ask themselves is how to get through the crisis. Help (as much as you can) your clients handle the challenges of the moment.
Discover opportunities in crisis. And we’re not saying to start reselling protective masks or disinfectants. There are always options: you just have to keep your eyes open and be ready to adjust quickly.
Develop yourself. Be ready to continue learning and mastering new skills. The more experience and knowledge you gain, the greater the opportunity to emerge victorious from the situation.
People who know us (about 40 000 managers worldwide) know that we are working on a mission that is to help the business grow and become more successful. We know that the situation is not easy for the business, and because we are listening to what the needs are at this point, we decided to organize a sales-focused academy. Because, at the moment, the skills to position, advertise and sell a product are one of the most important, not to say THE MOST important, skills needed to overcome this challange.
What does the Academy include?
Three consecutive online group trainings, which will be held on May 18th, 20th and 29th, between 10am and 4pm, giving the following tools:
What we need to do to maintain stability and motivation and not give up selling in a difficult situation
How to find the most important added value we can give our customers
How, without financial investment, to strengthen the word of mouth advertising that we all know is the most powerful advertising tool
What we need to know and be able to do to cope with negative emotions – both personal and customer
How to get your customers out of fear to help them make decisions – you know that the worrying person doesn’t always keep his or her logic
Let’s find out if it is worth investing time and effort to bring the understanding to the person in front of you, or is it better to move on to the next
To “unlock” real communication, even if they don’t know us
How to understand the real need, build customer trust and add value with the product or service we offer
To deal with over 100 possible objections we can get
How to “close the deal” so we, and the client, feel profitable
Practical ways to track the results and take the most optimal actions to go up, overcome the crisis and even emerge victorious (yes, it is possible!)
The videos from the trainings, which you can use to help your colleagues
A test of personal potential and individual consultation for optimal results
Follow-up individual coaching session with a duration of 3 hours, during which we will practice the received tools on the training
Trainer: Marc De Turck
Marc De Turck is a renowned international trainer and coach with over 22 years of experience. He has led seminars for top executives and leaders across Europe, Asia, the Americas. He has helped more than 1,000 companies improve their organization, sales and marketing strategy so that managers are more free and employees work more efficiently, and many companies cope with and overcome the 2008 financial crisis.
* For a double effect, the Sales in Crisis Academy will be held in Bulgarian and English
The standard price of the academy is 1900 BGN without VAT.
BUT! As we understand the difficulty of the situation, and seeing the urgency of helping the maximum number of people, we offer it with almost 50% discount – BGN 1000 without VAT.
The crisis is not an excuse for inaction! The difficult times will make the weak crumble and the strong will rise up.
It’s your choice which of the two you will be.
If you want to be on the winning side – subscribe now!
* Ladies and gentlemen, please bear in mind that when submitting the registration form for participation in the seminars organized by IDEA Bulgaria, we rely on your correctness. Cancellation is accepted up to 10 days before the training, otherwise 30% of the seminar fee will be charged as logistics costs.
** We are writing to inform you that when you submit your registration form for the Sales in Crisis Academy, the system will automatically register you for our newsletter.
Perfect: The seminar on conflict prevention and resolution was:
- Not loaded with terminology;
- Delivered in an entertaining way;
- Logically structured;
- Interesting in the communication with the participants
The seminar was useful for me because I learned how I can “order” even better my way of life – professional and personal. Thank you!
I hope to be able to successfully apply in practice the presented principles which enriched what I knew so far. The examples given at the seminar will bring about successful realization. Thank you.
R.K.Chief of “Operations”
I received a good preparation for my work with the living human being. The exposed theory plus the practical drills will help me for more success with people.
For me the seminar was very interesting, in a great extend it “opened my eyes” about the reasons why people behave in a certain way. In the last part the emotions came a little bit too much for me. The concept is very interesting and I would like to read the book.
Thanks to the training team! Perfect organization, professional approach, interesting point of view of the problems discussed. Provoking the interest of the workers in the sphere of business to this issue is praiseworthy. I wish you success in every new challenge! Always be so open and ready for all the managers who want to be one step ahead in the dynamic business environment.
Interesting techniques concerning emotions and the tone scale.
P.G.Chief of operations
Fascinating and interesting performance by the lecturer. Categorically discharging and entertaining though it was not so deep. In each new contact one can learn something useful and practically applicable. I would define what I learned today as “each new thing is a well forgotten old one”.
Marketing and PR
Thank you for the precious moments! The skill to communicate is something which we as human beings easily lose and fall into conflicts. To be able to handle them even when they seem bigger or higher than us is as important as knowing the ways in which we can fall in them. I am happy I’ve been with you and see you again!
D.P.Senior administrator HR
From the seminar I learned a few techniques for finding out the emotions of my opponent. Directions for leading of conversation in a different environment (good or hostile). Specification of the characteristics of the anti-social personality was also useful. As a recommendation: to put little more stress on the conflict itself – techniques in its resolution in different situations – boss-subordinate; between colleagues and so on.
Thank you for the way of presentation of the lecture and my view about the management has changed in another direction, having in mind how we can look at the team and team work.
It was very useful for me to have practical and specific example in the management of an organization.
My personal benefit from the seminar is big and I hope I will implement it in the future.
From the seminar we received useful and interesting information concerning basic principles for conflict resolution, how to define and recognize the emotions from the Tone scale and the characteristics of the social and anti-social personality. It might be added some preventions for conflict appearance. Wonderful lecturer with perfect qualifications of an orator and body language.
Thank you to Mr. Marc De Turck and Mr. Imre Toth for the presented subjects. For me this was a new theme and field of knowledge.
I wish success to the whole team and I am looking forward to see you!
I hope to be able with the help of the seminar to handle the conflicts between my colleagues (and the anger in me).
Fantastic speaker. Gives lots of energy and important data in a humoristic way. I never slept on his seminar and I stayed until the end, what I normally not do on seminars.
J.D.CEO, Building company
I want to express my good feelings towards both of the lecturers. They are two wonderful lecturers not only in theory, but also in the practice. All the information we received (despite it more difficult perception) is involved in our everyday life (in personal and professional aspect).
The good systematization will help us to see from a different angle the colleges beside us and to be able to understand them.
Thank you for the wonderful presentation and I hope we will have future meetings!
Impressions that I want to share with you exceed my expectations. The way of presenting the lecture from both of lecturers made me feel like a part of their team.
Enthusiasm they gave us kept it interesting all the time. The things I’ve learned will be useful for me not only in my work as Chief of the Cabinet, but also in my life – especially personal life.
I wish to the team to be always at good level and I longing to see you on the next seminar.
N.T.Chief of Cabinet
It was pleasure for me to take part in this seminar, on which I learned, systematized things, what I met in the past and intuitively recognized in my personal and professional relationships.
Thank you for your attention and for the interesting seminar you presented to us.
I wish you a lot of achievements and personal success!
I think that the fact two lecturers were so artistic very much help to direct the attention of the participants and to learn the matter.
The seminar is very useful to understand the basics of behavior of people who have bigger responsibility toward their subordinates and to help their work in making important decisions.
The training gives us the opportunity to look from a side with enriched look otherwise common things from our everyday life. Some of those things we feel and realize internally and all this actually can be systematized. Gives us tools for managing of various situations.
My name is Andrey Kamenov and I am the owner of Orbisoft, a company that manufactures software systems and sites. I like work and I do it with desire every day for 7 years. Despite the rising trend of my business, I have been struggling for a long time with organizational problems, with customer communication and the sales process. I had clear goals about where I wanted to be and what to achieve, but the path to their achievement was vague, confused, with the times of difficulty. In a few words: "A lot of work for small and unsatisfactory results." After attending the Free Boss seminar, I realized that I had lost a lot of time in search of complex systems for organizing business, time, team, products and energy. This whole chain I found in the courses of 'Ideas'. Working with Mark and his team has helped me to double my sales, organize my processes and deliver my products on time. Sincerely I recommend working with Mark and Ideas if anyone has any doubt can write to me email@example.com. I'd be glad to talk to him about it.
Thank you for the wonderful seminar.
The lecturers were extremely communicative, they well complement one another.
I have learned a lot of new things that I hope will use successfully.
For me this seminar was useful in dependence with the job I am doing now – Chief of the Cabinet of a Minister. In my everyday life I meet different people with different personalities and have to take different decisions. I am sure, now this will be easier for me.
I want to thank you for the knowledge you gave us.
For me today’s seminar was interesting because I explained to myself some behavioristic, emotional and other phenomena about the people around us. I liked also the systematization of the approaches which can be used to gain results in already created problematic situation as well as methods for avoiding such situations.
L.P.Head of Business Development and Sales
I also thank you for the wonderful training and personally to you for the extra time spent with us.
You have made me look differently in the people around me, whether they are our clients or my close people. I never really figured out how much you can be useful when you recognize the emotion of the person in front of you and make him go to a higher level. I tried it. This is unbelievable. Thank you!
Waiting for new meetings!
During the phone conversation, I can share that the application of what you learned to your workshops gave positive results.
The facts are as follows:
We have entered personal statistics for each of our employees. For traders - this is the sales in BGN, for the production - the production in BGN, for the front office, the accepted orders in BGN, for the back office, the processed documents in the number, etc.
In short, each employee has a numerical characteristic that reflects his weekly result.
The weekly operational meeting is on Friday before the start of the business day, because traders travel and return at different times in the afternoon.
We look at the results for each of the graphs with a trend line for the last 7-8 weeks.
The positive trend receives a monthly premium of 25%. Negative or lack of trend has no compensation.
1. Time for the briefing is reduced from 60-90 minutes to 10 minutes. The review of the results takes 1-2 minutes. The other time is to discuss the general measures to change the negative trend in one of our colleagues. Naturally, nobody is indifferent to such kind of attention and tries to avoid it.
2. Completely halted negative exposure with opinions from the antisocial contingent that everyone cultivates. The "PTS" became more active and more often achieve a positive trend.
3. Sales have increased, output has increased in what is most curious - with fewer people. My explanation of the latter is that this is due to the frequent absence of antisocial elements that are unable to work with a constant workload and high results. The joy is that these people are "illuminated" and their negative attitudes are poorly influenced. In general, the rest of the people isolated them. It turned out a social experiment!
I can write a lot more but appreciate your time, HUGE THANKS for what I have learned from you, I will be glad to meet in the future.