Tag: inovation


16 August 2019   •      •   no comments   


Learn a working method for finding a new market!


Dear owners, founders and marketing managers,


Do this things happen in your company:

  • Are you in a war for price with your competitors?

  • Do you have the feeling that you have to be constantly innovative and differentiate to win from your competitors?

  • Do you know why customers go to competitors or find other solutions?

  • Are you number one on the market or are you constantly following number one?

  • Do you have a headache of constantly looking for new market niches?

  • Do you think the competition is bad?

How to survive in a highly competitive environment?

Learn new ways to create a blue ocean instead of swimming in the bloody red ocean full of sharks

Something CAN be done! Subscribe NOW for the seminar!


Where: Bulgaria, Sofia, Hotel Metropolitan (bul. Tzarigradsko Shose 64)

When: 16.08.2019, Friday, from 10:00 till 18:00

Price: 145 Euro without VAT.

Special discount for subscription till 09.08.2019: 120 Euro without VAT.

The price includes materials, 2 coffee pauses and lunch.

For more information and subscription: 02/9623984



  • War in a competitive market – why and what do most companies do?

  • Positioning on the existing market – results and traps?

  • Value – innovation is not just innovation?

  • A template for the blue ocean strategy.

  • How to find your place in the blue ocean?

  • The mental traps that may arise in finding the blue ocean.

* * This seminar is based on Faith Popcorn’s works: Tomorrow’s Trends, Chan Kim: The Blue Ocean Strategy, Sun Tzu’s Strategy: War Technology and the Works of L. Ron Hubbard: The Blue Ocean Marketing Series.



Марк Де Турк

Marc De Turck is an international trainer and coach with more than 22 years of experience. He has held seminars for top executives and leaders across Europe, Asia, North and South America. He has helped over 800 companies to improve their organization, sales and marketing strategy so managers are freer and employees can work more efficiently.

*The training will be conduct in English with Bulgarian translation.


Learn new ways to create a blue ocean instead of swimming in the bloody red ocean full of sharks!



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*Ladies and gentlemen, please note that when submitting the registration form to participate in seminars organized by Ideas Bulgaria, we rely on your correctness. Cancellations are accepted up to 10 days before training otherwise the fee of 30% from the seminar cost is paid

Bulgarian Business People in search of a Blue Ocean

21 August 2017   •   Newsletter   •   no comments   
Bulgarian Business People in search of a Blue Ocean

Today’s business people in Europe are confronted with harsh competition, as if they where swimming in a bloody ocean full of sharks.
Many business people confirm trying to survive this price war and technology war.

Model answers such as being more efficient or investing in new technologies in the hope to reduce price or to have a technological competitive advantage face inadequacy because those answers are basically reactions to the outside market, reactions on the competition.   Most companies react on the competition with increasing efficiency to reduce price. But there will always be one Asian person making things cheaper. Others invest heavily in technology . read more