Training, coaching in conducting market surveys, positioning and finding “Blue Oceans”.
Are you :
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Fighting for price against harsh competitors?
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Investing too much in innovation to win against your competitors?
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Surrounded by sharks on the market or even in your company?
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Worried about the globalizing economy?
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Too much trying to avoid problems instead of getting your purpose?
Then this is for you.
An open or corporate training session followed by an individual coaching session in which we will help you to find :
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Your position today.
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How to promote your position today.
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What to change, improve in order to have a new market.
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How to find your new market or “blue ocean” out of the red, bloody ocean of the competition.
Result
The training plus coaching session guarantees to the entrepreneur to think “out-of-the-box” and to find new ways to give more value to the customers, while keeping the old activities running.
Program
The training is conducted in open way or if wanted only in your organisation.
Topics covered
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What is the difference between PR, Marketing and Promotion.
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What is positioning and how to use it effectively in promotion.
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How to conduct surveys and to analyse its results.
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What is value innovation really and how to use this in your business.
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Techniques to look out-of-the-box and to find new markets.
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Techniques to follow trends of tomorrow.
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Developing a blue ocean strategy.
Time
The training takes 1 full day from 10 to 18:00.
The consulting session varies in time from 1 to 5 days.
Place
Open training is done in our dedicated hotel room.
Corporate training is done in a agreed upon location.
Consulting sessions are done in our offices.
Testimonial
“Many useful and practical advises which help in my work and personal life. The seminar was extremely pleasant and useful, the information is delivered in light way with great sense of humor. With many practical exercises and examples.” – Sales agent in trade company
“The training helped me understand the main error when introducing the new innovative product on the market. It also helped me create strategy for its establishment.” – Executive Director in a chemical production company.
“Thanks to the surveys we were able to economize a lot of money on our promotions” – CEO of a national furniture production and trading company.