Description
Public relations – defined as the professional maintenance of a favorable public image – is the basis of a healthy, growing business. Without good public relations, your marketing and sales efforts get minimal response and your marketing dollars are all but wasted. This public relations package includes 6 manuals. The series teaches all the public relations basics to your PR staff, and anyone in your company who comes in contact with the public.
The package includes:
- Professional PR – An Introduction.
- Professional PR – Causing PR.
- Professional PR – How To Reach Your Public.
- Professional PR – Easing Human Relations
- Professional PR – The Missing Ingredient.
- Professional PR – Building Goodwill
