In today’s world coaching of managers cannot be ignored. Management coaches became as needed as top sports coaches in national sports clubs. On the market, many companies do provide coaching services with some workable methodology, but the personality of the coach plays a big role in this. The model described here is one that can be learned by anyone who likes to coach managers successfully and with results. It includes conviction as the most important element. This conviction then is communicated via the correct emotion and some specialized techniques are used to get a measurable end-result.